02 Mar Your Home Court Selling Advantage…
Producing content stimulates relationships.
Psychologically it serves as an incubation
mechanism for people’s buying mood.
It helps to generate and put your prospects into
a positive frame of mind upon entry into
your sales funnel.
By producing content you are helping that person
to see you in the best possible light. Through
consistency you can make it much easier
to push them over the edge and give
your product or service a try.
With this being said…
Be careful not to go into salesman mode in your vlog or blog
posts. This will likely cause you to loose readership. While
copywriting techniques can and should still be utilized,
a direct sale is not the point of your blog posts.
That’s why it’s so key to bring people into your home court
by gaining further permission to keep in contact with them,
usually accomplished through email collection.
Most people aren’t necessarily eager give up their email
addresses however so you must provide the right
bait. Usually in the form of free reports, ebooks,
webinars and the likes. These “magnets” don’t have
to be free. Although they often are.
The education first model is behind many empires
you see today.
At some point you will need to master your
traditional copywriting skills if you want
to maximize your true profit potential.
Time after time it has been proven that traditional
persuasion models in tandem with the traditional
content model provide the best ROI.
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