11 Feb This transforms prospects into customers, consistently for your business…
Two words written a long time ago that have stood
the test of time. Whether you’re a believer or
not there’s no denying the impact. This
is one of the most influential pieces of
literature ever written.
And it’s only two words long.
What’s the point? Keep it stupid simple. Good
copywriting is written with short, clear, punchy
wording that gets your point across. Like a conversation.
Perfect grammar isn’t necessary. In fact many times
the uglier the better. Run on sentences. One sentence paragraphs.
The more the merrier.
Always remember to include features AND
In fact writing at a fourth grade reading level has
been proven to drive the most sales.
Remember our population isn’t as educated
as you might think.
So keep it stupid simple. In the history of the
universe there’s never been a complaint that
someone’s writing was too clear or
easy to understand.
For more tips on applying principles like this to your
marketing attempts, join me and other top marketers
on the inside down below.
. Written by Kelsey Henderson