This transforms prospects into customers, consistently for your business…
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This transforms prospects into customers, consistently for your business…

This transforms prospects into customers, consistently for your business…

Jesus Wept..

Two words written a long time ago that have stood

the test of time. Whether you’re a believer or

not there’s no denying the impact. This

is one of the most influential pieces of

literature ever written.

 

And it’s only two words long.

 

What’s the point? Keep it stupid simple. Good

copywriting is written with short, clear, punchy

wording that gets your point across. Like a conversation.

 

Perfect grammar isn’t necessary. In fact many times

the uglier the better. Run on sentences. One sentence paragraphs.

The more the merrier.

 

Always remember to include features AND

benefits.

 

In fact writing at a fourth grade reading level has

been proven to drive the most sales.

 

Remember our population isn’t as educated

as you might think.

 

So keep it stupid simple. In the history of the

universe there’s never been a complaint that

someone’s writing was too clear or

easy to understand.

 

For more tips on applying principles like this to your

marketing attempts, join me and other top marketers

on the inside down below.

 

.       Written by Kelsey Henderson

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