The Million Dollar Free Gun Ad…
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The Million Dollar Free Gun Ad…

The Million Dollar Free Gun Ad…

In accordance with my advice to learn from

persuasive sales letters, I figured I’d share

an example of a million dollar producing

sales letter.


This is a portion of an old school sales letter that

generated untold millions of dollars for the

owner of a self defense training course.


This is how it starts:

Dear friend I want to send you a free gun.

(It is identical in CAD-imaged specs to the

standard military-issue “Red-style” training

gun.) There are two things I want you to do

when you receive it:

  1. ) I want you to set the gun aside, and watch the four videos I will send.
  2. ) Then I want you to give the gun to the toughest, biggest and most coordinated friend you have…and ask him to:

Point the gun at you and

Squeeze the trigger!

     It is important that you choose someone

who is larger than you. Preferably, he should also have

some skill at fighting. A black belt karate master

would be perfect.

Why am I asking you to do this? Because, I

want to prove to you that what you see on these

video tapes will allow you to instantly take that

gun away (bare-handed) and put him down on the 

ground before he can move a muscle to squeeze

the trigger! And once down, you will be able to

keep him on the floor (and even slap him silly,

if you please). You’ll be in complete control.

As you will see in these tapes, you do not need

strength or special agility, or even previous skill

in fighting. You will see how even a small man

(5’5″, 140 pounds soaking wet) can easily

disarm and take down a bodybuilder (6’2″,240

pounds) training in judo!


How would you tell your story?



  • BrianJar
    Posted at 01:29h, 26 March Reply

    Terrific webpage you’ve got in here.

    • Kelsey
      Posted at 15:40h, 09 May Reply

      Brian you’ve got great taste… Take care

  • BrianJar
    Posted at 09:16h, 05 April Reply

    I enjoy looking at your site. Kudos!

    • Kelsey
      Posted at 15:39h, 09 May Reply

      Thank You Brian.. Your feedback is appreciated!

  • Jamesdor
    Posted at 02:33h, 25 April Reply

    You have impressive stuff at this point.

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