11 Mar The Million Dollar Free Gun Ad…
In accordance with my advice to learn from
persuasive sales letters, I figured I’d share
an example of a million dollar producing
This is a portion of an old school sales letter that
generated untold millions of dollars for the
owner of a self defense training course.
This is how it starts:
Dear friend I want to send you a free gun.
(It is identical in CAD-imaged specs to the
standard military-issue “Red-style” training
gun.) There are two things I want you to do
when you receive it:
- ) I want you to set the gun aside, and watch the four videos I will send.
- ) Then I want you to give the gun to the toughest, biggest and most coordinated friend you have…and ask him to:
Point the gun at you and
Squeeze the trigger!
It is important that you choose someone
who is larger than you. Preferably, he should also have
some skill at fighting. A black belt karate master
would be perfect.
Why am I asking you to do this? Because, I
want to prove to you that what you see on these
video tapes will allow you to instantly take that
gun away (bare-handed) and put him down on the
ground before he can move a muscle to squeeze
the trigger! And once down, you will be able to
keep him on the floor (and even slap him silly,
if you please). You’ll be in complete control.
As you will see in these tapes, you do not need
strength or special agility, or even previous skill
in fighting. You will see how even a small man
(5’5″, 140 pounds soaking wet) can easily
disarm and take down a bodybuilder (6’2″,240
pounds) training in judo!
How would you tell your story?