19 Mar How to sell more by talking less…
It’s a huge mistake to experience
advertising through the lens of the
average consumer, as an entrepreneur.
The average on looker views advertising as
pure entertainment. Major ad agencies pounce
on this by producing commercials and judging
their success through market share movement 3-12
Instead of with return on investment dollars.
Most commercials you see on t.v.
don’t sell anything and end up loosing
To draw inspiration for your own ads I
suggest using advertising with a
multimillion dollar profit producing track
record. Old school direct mail pieces are a
great place to start.
Collect winning ads
Swipe files are a god send for business
marketing campaigns. Swipe files are
collections of successful ads utilized in
order to swipe ideas from.
Swipes files provide a proven road map to
a sale, click, or subscription. The trick is to
adapt the motorcycle ad copy to the
audience buying your dental services.
Doing that requires an intimate
understanding of your particular audience
and their pain points, desires, doubts,
fears and worries. However there is a
This is where listening comes into play.
Most marketers use social media to run
their mouths. And I don’t blame them.
Never in history has it been easier to
interact with and engage your customers
I believe the real power though is in
market research. Fortunately technology
has made it infinitely easier to “listen” to
your prospects. All the way down to the
language they use.
If used properly these tools are a direct
roadmap to exactly what they want, how
they want it delivered and how to get
them to respond.