16 Feb Do this and people will obsess over your business…
The average person today is a headline reader. When
you craft one it becomes your first and maybe even
the only impression you get to make on your
If your headline, YouTube or Instagram title doesn’t transform a
casual observer into a dedicated consumer of your
content, your post is dead in the water.
The benefits of a great headline go farther than just
it’s ability to command attention. With a compelling
headline you can convey a full message to your
In a nutshell the headline is your promise of a benefit,
to the consumers of your content in exchange for
their valuable time.
In the Ultimate Sales Letter Dan Kennedy, gives a few
time tested fill in the blank formulas for crafting
eyeball grabbing headlines that compel action
and boost sales:
- They didn’t think I could ____ but I did: This type of headline touches on basic human psychology which includes rooting for the underdog. This is why stories like Rocky never get old to us. The hero who overcame obstacles along with the ridicule and doubt of others and still succeeded in the end. Most people have doubts and insecurities so it’s easy for them to relate.
- How to: These two words are the two most powerful words you can use in a headline. They’re straight forward and go great with any intended benefit to your audience. One blockbuster example being “How to Win Friends and Influence People.”
- Give me ____ and I’ll ____: According to Kennedy this sort of headline simplifies and clarifies your offer to an audience. If you have a good one then this may be the best go to headline for you to utilize.
For more info on writing great headlines enter your email
below and join the rest of us on the inside.