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Considering today's article subject, I had to visit in touch weekly. I'm sure you'll agree it's an excellent example of what a headline should be. Attention grabbing and compelling: "Prince Harry still holds a grudge against royal family ahead of US event: 'He's angry'   Even if Prince Harry...

Ever watched a late night infomercial with a charismatic preacher selling holy water and a cloth?   Ever checked out a brochure and immediately decide, this is where you're going for your next weekend get away?   Ever looked at the product description from your favorite online retailer?   Ever looked at a landing page,...

In the 1900's most companies followed a product oriented strategy. They relied heavily on the quality of a product or service to do the selling for them. Fast forward to the 1950's and 60's (The Mad Men era) that's when companies began to embrace a marketing oriented strategy.   These smart companies...