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The average person today is a headline reader. When you craft one it becomes your first and maybe even the only impression you get to make on your reader.   If your headline, YouTube or Instagram title doesn't transform a casual observer into a dedicated consumer of your content, your post is...

Considering today's article subject, I had to visit in touch weekly. I'm sure you'll agree it's an excellent example of what a headline should be. Attention grabbing and compelling: "Prince Harry still holds a grudge against royal family ahead of US event: 'He's angry'   Even if Prince Harry...

I’ll start with a story. Last year I took a trip to Los Angeles (el Segundo area to be exact) to visit a friend. While out there I told her I wanted to grab some great Mexican food, because living on the east coast the Mexican food isn’t...