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Dear friend, According to the Wall Street Journal bankruptcies are poised to skyrocket in the coming months, mainly due to the way our economy has been gutted since late last month. This is a devastating twist for the worlds economy" the pandemic itself is creating pain and suffering. But I believe it will eventually go...

As a fan of Beyonce, I think one of the coolest things about her is how down to earth she is. Although she doesn't do interviews much anymore. She's been seen several times talking to adoring fans, kissing babies and the like.   Now obviously she's a busy woman...

Most business owners lead generation efforts don't really work.  Around 80% of marketers are willing to admit the systems they put in place are only a little bit effective. Even worse according to some marketing studies a wopping 80% of the leads generated never even become customers....

When's the last time you gambled? As we all know odds of beating the house are slim to none Despite this 2019 brought in about $119 billion (a 3% increase) for the casino industry. If you remember the movie casino Sam Rothstein was the genius casino manager. Who was a master at...

Back when I used to play basketball, at the beginning of a season I would always set a goal for my stats that year.   20 points, 10 rebounds, 5 blocks.   Oddly enough each time I did this I would usually fall just under those numbers.   I'd average 19.7 points, 7 rebounds,...

It's a huge mistake to experience advertising through the lens of the average consumer, as an entrepreneur.   The average on looker views advertising as pure entertainment. Major ad agencies pounce on this by producing commercials and judging their success through market share movement 3-12 months later.   Instead of with return on investment dollars. Most...

In accordance with my advice to learn from persuasive sales letters, I figured I'd share an example of a million dollar producing sales letter.   This is a portion of an old school sales letter that generated untold millions of dollars for the owner of a self defense training course.   This is how it...

It was the late 1800's and his name was Vilfredo  Pareto. One day while tending to his garden, he made a tiny but significant discovery.   He noticed that out of all the pea pods in his garden there there were a small percentage that produced the large majority of his...

Producing content stimulates relationships. Psychologically it serves as an incubation mechanism for people's buying mood.   It helps to generate and put your prospects into a positive frame of mind upon entry into your sales funnel.   By producing content you are helping that person to see you in the best possible light. Through consistency...