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Back when I used to play basketball, at the beginning of a season I would always set a goal for my stats that year.   20 points, 10 rebounds, 5 blocks.   Oddly enough each time I did this I would usually fall just under those numbers.   I'd average 19.7 points, 7 rebounds,...

It's a huge mistake to experience advertising through the lens of the average consumer, as an entrepreneur.   The average on looker views advertising as pure entertainment. Major ad agencies pounce on this by producing commercials and judging their success through market share movement 3-12 months later.   Instead of with return on investment dollars. Most...

In accordance with my advice to learn from persuasive sales letters, I figured I'd share an example of a million dollar producing sales letter.   This is a portion of an old school sales letter that generated untold millions of dollars for the owner of a self defense training course.   This is how it...

It was the late 1800's and his name was Vilfredo  Pareto. One day while tending to his garden, he made a tiny but significant discovery.   He noticed that out of all the pea pods in his garden there there were a small percentage that produced the large majority of his...

Producing content stimulates relationships. Psychologically it serves as an incubation mechanism for people's buying mood.   It helps to generate and put your prospects into a positive frame of mind upon entry into your sales funnel.   By producing content you are helping that person to see you in the best possible light. Through consistency...

As we get to know each other a little better I thought it'd be a good idea to tell you what NOT to expect.    If you're looking for tips on how to be a great "internet marketer," it'd probably be better for you to look elsewhere. Although you probably won't...

Doesn't make any sense does it? The only way for someone to buy something is for it to be sold to them, right?   Yes and no.   When someone takes the time to read one of my articles and has a marketing or sales issue, I know they're looking for solutions.   Sometimes...

The average person today is a headline reader. When you craft one it becomes your first and maybe even the only impression you get to make on your reader.   If your headline, YouTube or Instagram title doesn't transform a casual observer into a dedicated consumer of your content, your post is...

Considering today's article subject, I had to visit in touch weekly. I'm sure you'll agree it's an excellent example of what a headline should be. Attention grabbing and compelling: "Prince Harry still holds a grudge against royal family ahead of US event: 'He's angry'   Even if Prince Harry...