Kelsey
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Author: Kelsey

It's a huge mistake to experience advertising through the lens of the average consumer, as an entrepreneur.   The average on looker views advertising as pure entertainment. Major ad agencies pounce on this by producing commercials and judging their success through market share movement 3-12 months later.   Instead of with return on investment dollars. Most...

Considering today's article subject, I had to visit in touch weekly. I'm sure you'll agree it's an excellent example of what a headline should be. Attention grabbing and compelling: "Prince Harry still holds a grudge against royal family ahead of US event: 'He's angry'   Even if Prince Harry...